Illustrator, InDesign, After Effects, Premiere Pro, Photoshop 

Instagram Stories: 1080x1920, Campaign Launch Video: 16:9 , Motion Poster: 1080x1920 

Outside Your Mind is an initiative aimed at getting people outside in nature to promote better mental health. In a world full of people trying to tell others what to do, Outside Your Mind takes a peaceful, encouraging route: first showing compassion, then offering ways to live a healthier life through motivation and encouragement. Through this process, I created a logo, three Instagram stories, a campaign launch video, a motion poster, a blanket, tote bag, and postcard. The problem that Outside Your Mind solves is that it inspires young adults to get outdoors, which ultimately helps improve mental health and relieve stress and anxiety.  

With the primary audience being young women who struggle with mental health and phone usage, I chose the aesthetic of this initiative to be natural and soft to inspire viewers. Along with that, I chose to use poetic language as part of this project to connect with nostalgia and playfulness in the viewer. For the color palette, I based it on emotion with the goal of it feeling nostalgic and botanical – hence the bright and cheery colors that might remind one of childhood and flowers. 

For this project, I photographed flowers as textural elements. I animated different elements within the motion poster to have an elegant and soft feel to it.